5 steps to make your email marketing work

1. Put links to your landing pages in your email content

Landing pages are essential in the cycle of web marketing. The landing page should have a clear call to action for people to take once on the page. This could be to download something, sign up for something or to take some software for a testdrive. By putting links from your email to your landing page you are paving a clear path that is measurable and you can see the return on your investment.